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We’re back with our second APAC edition of The Water Cooler, focusing on what has changed in the engagements of senior marketers in India, Singapore and Australia.
In order to identify the topics and posts that are resonating with marketers, we’ve used a metric called the LinkedIn Engagement Index, which is a measure of Senior Marketers’ engagement relative to the overall LinkedIn audience in each geography. It reveals the content that marketers are particularly interested in because of their role, screening out more general content that is popular across all members.
Closure is a top priority in the minds of the marketers. Retargeting hence also becomes essential in reaching out again in the market to influence those final consumer decisions. And as the market remains mostly busy in the last quarter, marketers are looking for ways to increase their foothold in engaging with consumers. All of this is quite evident from the most popular topics from this quarter listed below.
MOST POPULAR TOPICS FOR APAC MARKETERS
>Consumer EngagementRetargetingLead GenerationBanner AdsVideo AdvertisingContent MarketingAs a pattern emerges out in the way marketers are shifting their focus towards lead generation from branding, we see more marketers reaching out on LinkedIn to get more light on the topic from expert advices and discussions on the subject.
Below are some of the stories or resources around the topic of Lead Generation that the marketers most engaged with.
TOP TEN STORIES MOST READ BY APAC MARKETERS
>How AI can enhance Business Lead Gen efforts by Andrej KovačevićDriving Lead Generation efforts by LinkedInHow to growth hack Youtube into a Lead Gen Machine by Darragh Grove-WhiteStories of 6 Lead Gen campaigns that drove Real Business results by Kelly FarrellHow to Generate Leads on LinkedIn according to its Marketing VP by Caroline ForseyHow to use Instagram to generate Organic Leads by Michael StelznerLinkedIn Marketing: Underground Guide to Massive Lead Gen by Jonathan ChanLead Generation Strategy Tackle Box by LinkedInFive Strategies for Cost Effective Lead Gen by Brian HardieCase Study: Lead Generation for SMM Agency by Taras PrystatskyIt’s important for marketers to not lose hold on the content so that they can reach out to people who are catching up on the stories and more importantly to continue to keep the momentum. We are sharing below three such stories around content marketing, which show that marketers have already started to prepare themselves for the challenges that lie ahead.
TOP 3 STORIES ON CONTENT MARKETING FOR APAC MARKETERS
>5 Big Content Trends for 2020 by Julia McCoy2020 B2B Content Marketing: What the successful do by Stephanie StahlContent Marketing Trends in 2020: Insights from 12 experts & latest research by James TennantWhile we are talking about the most popular topics, it’s also worth mentioning some of the topics with noteworthy increase in the quarter-on-quarter engagement growth for the audience, grouped by similarity of topics.
TOP TOPIC GROUPS GAINING POPULARITY WITH MARKETERS IN APAC
>Music: Music Videos, YouTube, Video AdvertisingServices: HubSpot, YouTubeReach: Banner Ads, ReachSeasonal: Holidays, GiftsSocial Media: Facebook Marketing & Social MediaConversion: Demand GenerationThis suggests that there’s a higher tendency in marketers recently to increase engagement with the consumers and to try out rich media and social channels for this purpose.
Finally, a selection of the most engaging articles on LinkedIn for marketers and communications professionals from the last quarter are listed below by country (in case you missed them!):
INDIA
>TikTok appoints Nikhil Gandhi as India Head by Saumya TewariUNIQLO comes to India with its signature jackets & significant investments by Suneera TandonActor Ayushmann Khurrana picks up stake in The Man Company by Abhishek LawSanjay Gupta to join Google as Country Manager by Campaign IndiaLinkedIn Top Voices 2019: India by LinkedInAUSTRALIA
>Adidas: We over-invested in Digital Marketing by Sarah VizardLeaders in 2015: Top 50 CMOs in 2019 by CMO.com.auQantas promotes Jo Boundy to Executive Manager of Group Brand & Marketing by Hannah BlackistonKim Kardashian’s Uber Eats Ad is Lowkey Iconic by Mat WhiteheadCanva valued at $4.7bn cementing founders status as tech billionaires by Jack DerwinSINGAPORE
>Marketer of the Year: Includes Burger King, Diageo, Grab, J&J, L’Oreal & P&G Chiefs by The DrumBanyan Tree names Global Marketing VP by Farzanah FarveenUber appoints Lucinda Barlow to lead APAC Marketing by Jill HazelbakerThe new Dot Com Bubble is here: It’s called Online Advertising by Jesse Frederik & Maurits MartijnVaynerMedia bags Gojek’s Creative SVP VJ Anand, ramps up Asia Growth Plan by Rezwana ManjurLinkedIn’s Marketing Solutions helps you to reach your ideal customers on the world’s largest professional network and Market to who matters! One of the world’s leading content platforms, LinkedIn is an indispensable channel when developing your winning content plan. To keep pace with the latest trends in digital marketing, subscribe today to the LinkedIn Marketing Blog.
By: George Putong
Title: The Water Cooler: What's Resonating with Marketers in APAC
Sourced From: business.linkedin.com/marketing-solutions/blog/apac-blogs/linkedin-water-cooler-india-australia-singapore
Published Date: Sun, 15 Mar 2020 04:30:00 -0700
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