Saturday, February 22, 2020
What is SEO (Search Engine Optimization) and How Does it Work?
Channel: Ahrefs
What is SEO and why is it important? This tutorial goes beyond the definition of search engine optimization and digs deep into how search engines like Google work.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Tutorials and Resources
SEO for Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
Google’s Search Quality Guidelines ►https://static.googleusercontent.com/media/www.google.%20com/de//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
Ahrefs’ YouTube videos
►https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ/videos
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What is SEO?
SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.
Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.
First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.
Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.
After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.
Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.
By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.
Sam breaks down one of the most important things to master as an SEO - the reason behind a searcher's query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher's intent.
Other key points covered in this tutorial:
- How Google identifies relevancy though content
- The 3 broad categories that Google uses to identify quality pages (EAT)
- How Google considers usability of web pages
Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.
This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.
Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.
Be sure to subscribe for more actionable marketing and SEO tutorials.
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#whatisseo #seo #searchengineoptimization
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Video length: 13:02
Category: Howto & Style
89 comments
* This article was originally published here
Why TikTok is Now the No. 1 Social Media App

CORRECTION - I stated that TikTok was the most valuable private company, thats incorrect, its the most valuable startup. Sorry about that. TikTok has come out of nowhere and may take many people by surprise. In this episode, we'll explore where it came from, it's parent company ByteDance and the controversy surrounding it. --- About ColdFusion --- ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing! I'm also on Patreon: https://www.patreon.com/ColdFusion_TV Bitcoin address: 13SjyCXPB9o3iN4LitYQ2wYKeqYTShPub8 --- ColdFusion Book written by Dagogo Altraide --- Learn about the individuals who invented everything we use everyday. https://newthinkingbook.squarespace.com/about/ Get the book on Amazon: http://bit.ly/NewThinkingbook Get the book on Google Play: http://bit.ly/NewThinkingGooglePlay --- ColdFusion Social Media --- Twitter | @ColdFusion_TV Instagram | coldfusiontv Facebook | https://www.facebook.com/ColdFusionTV --- ColdFusion Podcast links --- Google Podcasts - http://bit.ly/2xo8doR Apple Podcasts - https://apple.co/2WI2IeU Spotify - https://spoti.fi/2KT1taB Stitcher - http://bit.ly/2WI4f4E Sources: https://a16z.com/2018/12/03/when-ai-is-the-product-the-rise-of-ai-based-consumer-apps/ https://www.businessinsider.com.au/tiktok-app-online-website-video-sharing-2019-7?r=US&IR=T https://hbr.org/2019/09/the-strategy-behind-tiktoks-global-rise https://medium.com/beautytech-jp/how-cutting-edge-ai-is-making-chinas-tiktok-the-talk-of-town-4dd7b250a1a4 //Soundtrack// Jay West & Manuel Sahagun - Got Me Insane (Monte remix) Sublab - So In Love GHSTWRLD & Metaxas - Everything Michael FK & G. Strizzolo - Manawyddan BUCK UK // Once Alexisonfire - To A Friend (Adventure Club Remix) Ian Randall Thornton - Do You Rise Andre Sobota - Concluded (Original Mix) Instupendo - Clementine (Laxcity Remix) Last song She Shines by Burn Water (unreleased) Music I produce | http://burnwater.bandcamp.com or http://www.soundcloud.com/burnwater https://www.patreon.com/ColdFusion_TV Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Why are you still reading?
By: ColdFusion
Title: Why TikTok is Now the No. 1 Social Media App
Sourced From: www.youtube.com/watch?v=b72HkiH0N4o
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WeWork - The $47 Billion Disaster

From $47 Billion, to the verge of bankruptcy in just a matter of weeks. The WeWork disaster is a real roller coaster and it would seem that their erratic CEO Adam Neumann is mostly to blame. SoftBank video: https://www.youtube.com/watch?v=TKT7M3YnSlg --- About ColdFusion --- ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing! I'm also on Patreon: https://www.patreon.com/ColdFusion_TV Bitcoin address: 13SjyCXPB9o3iN4LitYQ2wYKeqYTShPub8 --- ColdFusion Book written by Dagogo Altraide --- Learn about the individuals who invented everything we use everyday. https://newthinkingbook.squarespace.com/about/ Get the book on Amazon: http://bit.ly/NewThinkingbook Get the book on Google Play: http://bit.ly/NewThinkingGooglePlay --- ColdFusion Social Media --- Twitter | @ColdFusion_TV Instagram | coldfusiontv Facebook | https://www.facebook.com/ColdFusionTV --- ColdFusion Podcast links --- Google Podcasts - http://bit.ly/2xo8doR Apple Podcasts - https://apple.co/2WI2IeU Spotify - https://spoti.fi/2KT1taB Stitcher - http://bit.ly/2WI4f4E Script by Fil Zivko Sources: https://www.nydailynews.com/life-style/real-estate/wework-alternative-working-home-swanky-buildings-nyc-article-1.1044412?pgno=1#ixzz2e46Iipo5 https://www.businessinsider.com.au/wework-ceo-adam-neumann-bio-life-career-2019-8?r=US&IR=T https://www.wework.com/locations https://www.businessinsider.com.au/weworks-adam-neumann-net-worth-30-million-startup-investment-ceo-loan-faraday-grid-2019-10 https://medium.com/@offices.thebrew/the-evolution-of-the-office-how-coworking-was-born-9f5d11ea3eed https://techwireasia.com/2018/12/how-wework-uses-technology-to-delight-customers/ https://qz.com/1687299/wework-ipo-reveals-that-40-percent-of-its-members-work-for-companies-with-500-plus-employees/ https://www.wsj.com/articles/this-is-not-the-way-everybody-behaves-how-adam-neumanns-over-the-top-style-built-wework-11568823827?mod=rsswn https://www.bloomberg.com/news/articles/2019-09-26/wework-s-dash-for-cash-clock-is-running-down-to-raise-billions https://www.forbes.com/sites/greatspeculations/2019/08/27/wework-is-the-most-ridiculous-ipo-of-2019/#7b966dd41ad6 https://www.bloomberg.com/news/articles/2019-09-20/wework-wewait-weworry-what-s-next-for-embattled-adam-neumann https://www.businessinsider.com.au/wework-closes-wegrow-rebekah-neumanns-school-effort-2019-10?r=US&IR=T https://wegrow.com/ https://craft.co/wework/funding-rounds https://www.nydailynews.com/life-style/real-estate/wework-alternative-working-home-swanky-buildings-nyc-article-1.1044412?pgno=1#ixzz2e46Iipo5 //Soundtrack// **coming soon** Music I produce | http://burnwater.bandcamp.com or http://www.soundcloud.com/burnwater https://www.patreon.com/ColdFusion_TV Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Why are you still reading?
By: ColdFusion
Title: WeWork - The $47 Billion Disaster
Sourced From: www.youtube.com/watch?v=QHQTzeve7OM
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The Man Who Stole $65 Billion (Bernie Madoff)

Bernie Madoff, once one of the greatest financial minds and chairman of the Nasdaq, to the biggest ponzi scheme the world had ever seen. It's a wild ride. #bernie #madoff --- About ColdFusion --- ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing! I'm also on Patreon: https://www.patreon.com/ColdFusion_TV Bitcoin address: 13SjyCXPB9o3iN4LitYQ2wYKeqYTShPub8 --- ColdFusion Book written by Dagogo Altraide --- Learn about the individuals who invented everything we use everyday. https://newthinkingbook.squarespace.com/about/ Get the book on Amazon: http://bit.ly/NewThinkingbook Get the book on Google Play: http://bit.ly/NewThinkingGooglePlay --- ColdFusion Social Media --- Twitter | @ColdFusion_TV Instagram | coldfusiontv Facebook | https://www.facebook.com/ColdFusionTV --- ColdFusion Podcast links --- Google Podcasts - http://bit.ly/2xo8doR Apple Podcasts - https://apple.co/2WI2IeU Spotify - https://spoti.fi/2KT1taB Stitcher - http://bit.ly/2WI4f4E Script by Fil Zivko Sources: https://www.independent.co.uk/news/business/analysis-and-features/the-madoff-files-bernies-billions-1518939.html https://www.bloomberg.com/news/articles/2018-12-11/the-bernie-madoff-ponzi-scheme-who-s-where-now https://www.cbsnews.com/news/the-man-who-figured-out-madoffs-scheme-27-02-2009/2/ https://www.wsj.com/articles/my-sitdown-with-madoff-1386429356 https://money.cnn.com/2009/01/16/magazines/fortune/madoff_mother.fortune/index.htm https://www.wsj.com/articles/SB123111743915052731?mod=rsswn https://www.nasdaq.com/ https://www.wsj.com/articles/no-headline-available-1386714437 https://www.bloomberg.com/news/articles/2018-12-11/the-bernie-madoff-ponzi-scheme-who-s-where-now https://www.wsj.com/articles/SB112966954231272304?mod=rsswn https://www.wsj.com/articles/SB123549830385261453 https://uk.reuters.com/article/uk-madoff-receiver-britain/receiver-says-madoff-moved-164-million-from-uk-firm-to-u-s-idUKTRE51Q3WF20090227 https://www.reuters.com/article/us-madoff-shapiro-sb/madoff-got-250-million-before-arrest-from-shapiro-report-idUSTRE5062EJ20090107 https://www.wsj.com/articles/SB122903010173099377 https://www.reuters.com/article/us-madoff/madoff-mysteries-remain-as-he-nears-guilty-plea-idUSTRE52A5JK20090311?pageNumber=2&virtualBrandChannel=0&sp=true https://www.nytimes.com/2011/10/27/business/wife-says-she-and-madoff-tried-suicide.html https://www.cnbc.com/2018/12/09/heres-what-became-of-bernie-madoffs-inner-circle.html https://www.wsj.com/articles/the-amazing-madoff-clawback-1543620951 //Soundtrack// Swarms Fracture Carbon Based Lifeforms - Equilibrium. David Keno - Golden Ticket (Original Mix) Catching Flies - The Long Journey Home BUCK UK // Once Nova Nova See Paddy Mulcahy - On A Hill In Swinford Ex-Re Romance Burn Water Movement (on my soundcloud) Music I produce | http://burnwater.bandcamp.com or http://www.soundcloud.com/burnwater https://www.patreon.com/ColdFusion_TV Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Why are you still reading?
By: ColdFusion
Title: The Man Who Stole $65 Billion (Bernie Madoff)
Sourced From: www.youtube.com/watch?v=gDqGSmTPtOQ
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Carbon Dioxide Battery Breakthrough

Mr. Beast initiative: https://teamtrees.org --- About ColdFusion --- ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing! I'm also on Patreon: https://www.patreon.com/ColdFusion_TV Bitcoin address: 13SjyCXPB9o3iN4LitYQ2wYKeqYTShPub8 --- ColdFusion Book written by Dagogo Altraide --- Learn about the individuals who invented everything we use everyday. https://newthinkingbook.squarespace.com/about/ Get the book on Amazon: http://bit.ly/NewThinkingbook Get the book on Google Play: http://bit.ly/NewThinkingGooglePlay --- ColdFusion Social Media --- Twitter | @ColdFusion_TV Instagram | coldfusiontv Facebook | https://www.facebook.com/ColdFusionTV --- ColdFusion Podcast links --- Google Podcasts - http://bit.ly/2xo8doR Apple Podcasts - https://apple.co/2WI2IeU Spotify - https://spoti.fi/2KT1taB Stitcher - http://bit.ly/2WI4f4E Sources: https://www.sciencedaily.com/releases/2019/09/190926101331.htm https://onlinelibrary.wiley.com/doi/abs/10.1002/adma.201902518 https://today.uic.edu/first-fully-rechargeable-carbon-dioxide-battery-with-carbon-neutrality https://cleantechnica.com/2019/09/27/behold-the-lithium-carbon-dioxide-battery/ https://insideevs.com/tag/li-co2-batteries/ //Soundtrack// Defyant Echoes DIALS Paths Hyphex - Fading Light Burn Water I Found U (Unfinished track) Music I produce | http://burnwater.bandcamp.com or http://www.soundcloud.com/burnwater https://www.patreon.com/ColdFusion_TV Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Why are you still reading?
By: ColdFusion
Title: Carbon Dioxide Battery Breakthrough
Sourced From: www.youtube.com/watch?v=3SSNw2WvAdQ
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Friday, February 21, 2020
The Two Marketing Careers That Will CRUSH IT in 2020
Channel: Neil Patel
Are you considering career marketing? Not sure where to start? Do you want to know which ones have the best future outlook? Hi everyone, I'm Neil Patel, and today, I'm going to break down the two marketing careers that'll crush it in 2020.
RESOURCES & LINKS:
____________________________________________
How to Start A Career in Digital Marketing in 2020 [video]: https://youtu.be/DoLzQN1m7sU
FREE Resources to Learn Marketing in 2020 | Digital Marketing Courses and Certification [video]: https://youtu.be/SgDDfVCAkfk
Glassdoor - https://www.glassdoor.com.br/index.htm?countryRedirect=true
Starbucks - https://www.starbucks.com/
____________________________________________
Marketing is an ever-evolving industry, so it's no wonder that new marketing careers are always coming in. However, in 2020, marketing has seen two new big careers that are going to take off.
The first is a marketing data scientist.
One thing that marketing is for sure, there are a ton of different metrics to track. Numbers don't lie, right? This is so important to be able to take these numbers and have a clear understanding with your audience their behavior on your site of what's working, what's not working, where companies should focus their time, and where they shouldn't. Not only can it help you with your marketing strategy, but it also can help you with your overall business as well.
One of the biggest issues that I see in businesses and even ad agencies that are facing is how to take that data and make sense of it, and paint a clear, easy to understand the picture of a site's performance, and a strategy of what they should do next.
See, here's the thing, data scientists weren't as needed five, 10 years ago because there weren't as many sources, but now, just think about it, there's paid ad, Google, Facebook, Pinterest, Taboola, Outbrain, the list keeps going on and on, there's even Bing.
So that's why a data scientist is so important because there are so many different metrics that are required to focus on from time on page, unique visitors versus returning versus cohort reports, balance rates, click-through rates, traffic, traffic growth rates, average time spent per visit, all these things are really important, and the list can keep going on and on about metrics that people should be tracking and ones that are confusing and hard to understand and because there are so many sources where you can get the data, a lot of times you'll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this just because there's way too much conflicting data out there.
Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to improve marketing effectiveness, exploratory data analysis, advising and assisting management and other professionals in working with and understanding organizational data.
The average salary, according to Glassdoor, the national average salary for a marketing data analysis is $61,473 in the United States.
The skills required are understanding of online analytics data, strong communication skills, and statistical and machine-learning-based predictive modeling.
Now, director of growth marketing.
This is another job that is booming in the marketing world. One thing that I see a lot of in my ad agency is companies, these days, have a lot of issues with growth, and they're finding that their growth is plateauing, and they're becoming stagnant. Why? Because it's the easiest time to start a business.
As Howard Schultz from Starbucks put it. "Now is the cheapest and most affordable time "to create a business." But that's caused everyone to just go out there and compete with you, which makes it harder to grow.
So these days, companies are looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI.
Now the job description is growth marketers are data-driven pros who work to find innovative ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them into brand champions.
The average salary, according to Indy, for a growth marketer in the United States is $96,790. The skills required are brand storytelling, digital marketing, and data analytics, execution skills and marketing automation.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/mAn3zmkj4p8
#Careers #NeilPatel #DigitalMarketing
Video length: 5:00
Category: Education
167 comments
* This article was originally published here
Major Breakthrough: Graphene Batteries FINALLY Hit the Market

--- About ColdFusion --- ColdFusion is an Australian based online media company independently run by Dagogo Altraide since 2009. Topics cover anything in science, technology, history and business in a calm and relaxed environment. If you enjoy my content, please consider subscribing! I'm also on Patreon: https://www.patreon.com/ColdFusion_TV Bitcoin address: 13SjyCXPB9o3iN4LitYQ2wYKeqYTShPub8 --- New Thinking Book written by Dagogo Altraide --- Learn the stories of those who invented the things we use everyday. Get the book on Amazon: http://bit.ly/NewThinkingbook Get the book on Google Play: http://bit.ly/NewThinkingGooglePlay https://newthinkingbook.squarespace.com/about/ --- ColdFusion Social Media --- Twitter | @ColdFusion_TV Instagram | coldfusiontv Facebook | https://www.facebook.com/ColdFusionTV --- ColdFusion Podcast links --- Google Podcasts - http://bit.ly/2xo8doR Apple Podcasts - https://apple.co/2WI2IeU Spotify - https://spoti.fi/2KT1taB Stitcher - http://bit.ly/2WI4f4E Sources: **coming soon** //Soundtrack// **coming soon** Music I produce | http://burnwater.bandcamp.com or http://www.soundcloud.com/burnwater https://www.patreon.com/ColdFusion_TV Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide Why are you still reading?
By: ColdFusion
Title: Major Breakthrough: Graphene Batteries FINALLY Hit the Market
Sourced From: www.youtube.com/watch?v=dnE1nO6o-do
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